To Invest or Not to Invest
The Boston Matrix owes its name to the company that developed it, the Boston Consulting Group. The tool analyses the market position to determine whether to invest in the product or not.
Note that the two axes are very specific, representing market share and market growth rate.
A Dog is a product with a low market share in a slow-growth market. It will be hard to increase sales and so the product should be discontinued or ignored. In a high-growth market you should invest if you have a large market share (Star) and may also invest with a lower market share (Question Mark). Finally, a high share of a mature/slow growth market means you should focus on taking profit from the Cash Cow.
