Understanding Environmental Factors and Achieving Business Goals
The Ambition Star is a Napier tool that has been based on several other tools. It is specifically designed to understand the environmental factors that impact on whether or not a B2B company achieves its goals.
The Ambition Star is constructed by entering in details of the impact of each item on the company. You start with the business goal, and then work through the external factors that could impact whether or not you achieve that goal.
Starting with the situation inside the company, you look at each area to determine how it might help or hinder the achievement of the goal. It’s a great tool for presenting a situation analysis to internal stakeholders.
