Website

Your website should be one of your best lead generation tools. Here are some ideas to increase the number of leads you generate from the prospects who visit your website.

126. Use popups and (not too intrusive) promotions

Don't be afraid to use pop ups and other promotions on your website to generate leads. You obviously don't want to overdo it and spoil the user experience, but having these types of promotions on your website can be a great way to generate leads.

127. Offer related content on gated web pages

Offering related content is a great way to help website visitors. If the content is behind a registration wall, it's also a great way to generate leads.

128. Promote your newsletter

Newsletters are one of the best ways to nurture contacts, and a good newsletter is highly valued by recipients. Don't forget your newsletter when building pages on your website, and make sure that there are multiple promotions and ways to sign up to receive these regular emails.

129. Make sure forms are on key pages

Forms shouldn't only live on landing pages. Make sure you have forms on key pages that coincide with the best performing blog posts or other content.

130. Use SEO to drive traffic

Obviously, you'll be using search engine optimisation to drive traffic to your website. Understanding the search terms that are being used to drive people to particular pages can lead to helpful insights about which content to promote. Also don't forget to optimise for organic traffic that is searching for problems your content can solve.