Steal Good Ideas

However good your organisation is, you won't have all the good ideas. We strongly recommend looking at what the best in class companies are doing and make use of this intelligence to inform how you run your lead generation campaigns.

146. Monitor your competition

Make sure you also keep an eye on your competition. You don't want to blatantly copy their campaigns, and copies are likely to be less effective anyway. However, you should understand your competitors' strategies and when you see a great idea executed, it's always worth thinking about how you might do something similar.

147. Ask customers (or Sales) what information would help

Your customers probably have some of the best ideas for lead generation campaigns - even if they don't know it! It's always worth asking customers what information would help. If you can't talk to customers, the Sales team is the next best alternative.

148. Spy on Google Ads

Because of transparency requirements, it's possible to see the Google ads being run by your competitors. This is a great source of ideas as well as competitive intelligence.

149. Use social to monitor offers

Many lead generation offers are shared on social media, so monitor what your competitors and customers are talking about.

150. Use an agency for ideas

Our last tip is the one we naturally think is most important: use an agency! Agencies bring a unique perspective because they have run lead generation campaigns for many different companies, and therefore have lots of data, experience and ideas.

Hopefully you've seen this in the tips and tricks we've shared in this blog post.