Introduction

Email Marketing in Logistics and Materials Handling

Introduction

This report presents findings from Napier B2B’s research into how companies in the logistics and materials handling sector use email marketing.

The study explored what happens after a prospect registers for updates with a focus on whether companies collect data effectively, how often they communicate, and what kind of content they send. The aim was to understand both current practice and the opportunities for marketers in this sector to make email a stronger, more valuable channel.

Key Focus of the Report

The primary objective of this report is to show how logistics and materials handling companies can improve email marketing by making better use of contact data, communicating more consistently, and creating content that helps customers rather than simply promoting products. Napier’s analysis highlights a clear gap between the value marketers place on data and how effectively that data is turned into ongoing, relevant email communication.