Key Findings
Email Marketing in Logistics and Materials Handling
Only around
of the logistics and materials handling companies reviewed had an obvious sign-up form for email updates.
Only
Of the companies where sign-up was possible, only about half sent any email at all after registration.
companies sent more than two emails during the month-long monitoring period.
The findings suggest that many marketers in this sector are neither maximising opportunities to collect data or making effective use of data they already have.
