Getting the Best Out of Your Agency

Working with an agency is often the only way to generate sufficent content.

Be Clear

Make your expectations and goals for the content clear.

Perhaps the most important thing when working with an agency is being clear during the briefing process. Make sure your agency understands what needs to be produced, who the audience is and how it will be promoted.

Build Expertise

Although the best SMEs will be within your organisation, building expertise within your agency is essential. A good agency will have people who specialise in your industry and will be keen to learn more. Help them grow their knowlege so they can provide better input and insights during the content creation process.

Be Honest

Feedback is critical for an agency. It clarifies whether or not the work produced is right. If your agency doesn't produce content that is exactly what you need, tell them. Honest, clear feedback will allow the agency to course correct, whereas ignoring issues will only result in the relationship sailing off course.