Calculators
Calculator tools can be very simple, but highly effective. Whether you are offering a calculator to help an engineer use a technical tool, or analysis of the likely RoI to engage a CFO, calculators can be very effective.
Calculators don't have to be numeric: we've seen clients get great results with tools to help with product selection or that find supporting technical resources. The top page on the Napier website is a tool to help you write marketing goals in the SMART format.
These calculators need programming, so often external developers are needed, although agencies such as Napier have teams that not only code, but also have a strong understanding of your company, technology and product, allowing them to produce tools in less time.