Repurposing Your Content

The Best Just Gets Better

Chopping it Up

Whatever you produce, it's a great idea to repurpose the content as different formats and for different channels. For example generate pull quotes for social media from your podcasts, blog posts from white papers and eBooks from almost anything!

We often find that clients like to produce a long-form piece of content - typically a white paper - and use it as the source material for shorter items. Chopping up content is an easy way to repurpose it.

Bet on the Best

You probably have a couple of content offers that dominate the leads you generate. Bet on these best-performing items by repurposing and reformatting to generate several variations. If the content works well in one format, it will probably be great in others, too.

Same Content, Different Channels

You see your white papers, eBooks and videos all the time. Your audience doesn't. So don't be afraid to repurpose the same content for different channels: some people will prefer one channel over another, while the audience members that see your content multiple times will actually be more likely to engage with it.