Informative Content That Adds Value
The single most important thing a potential buyer will seek from content is value, and if you fail to provide it then someone else will. Position yourself as a thought leader by establishing yourself as the go-to source for your existing and prospective customer’s needs, as this will allow you to cut through the noise in a crowded market. You should use a combination of your own content, and good quality curated content across your owned media channels to market yourself as a reliable information source. Remember, people don’t want to be exposed to the same thing over and over again and creating the same old content won’t get you noticed nor make any real impact, or provide any real value.
The key to creating good quality, captivating content, therefore, is to be informative, entertaining and different. In addition, demonstrating a thorough understanding of your industry, by providing solutions to your
audiences’ challenges as well as reasonable speculation about the future of the industry, are great ways to help you establish a thought leadership status.
