Keeping Content Relevant and Driving Website Traffic
Evergreen content refers to the content that remains relevant for a long period of time. While content on current industry events should remain an integral part of your content strategy, evergreen content can effectively be used to drive website traffic and build awareness at any given point of time. One of the best ways to produce this type of content is to build content pieces around the answers to questions your customer frequently ask, and you should aim to be the ultimate resource for the topic you’re covering.
