As part of our marketing automation service, we support clients in identifying personas and the journey they take through the sales funnel. Identifying pain points, and stages of the journey is vital to getting the right content in front of the right people at the right time.
What makes us different:
- Experience, expertise and research allow us to map out customer journeys for our clients and detail the journey their prospects take on their website.
- We identify where potential prospects are sitting: awareness, consideration, or conversion stage, and which content should be used.
- We work with clients to fully understand their customer acquisition needs, develop a strategic plan, and assist in the choice of a marketing automation platform.
- We design and implement effective lead nurturing flows for each defined persona.
