Marketing automation

Our marketing automation services provide support across all phases of the marketing process from prospect identification, persona creation, to lead generation, lead scoring and qualification.

What makes us different:

Capturing more leads using marketing automation forms and content marketing campaigns.
Designing nurturing campaigns that lead prospects through the customer journey more quickly, accelerating the velocity from awareness to opportunity.
Managing development of compelling content, including program templates and email copy.
Working closely with sales team to take nurturing one step and develop sale connect sequences to support the generation of sales.

Trebling Industry Open Rates
Napier developed and managed the majority of Vicor’s marketing automation campaigns in Pardot, reaching their worldwide database of over 100,000
contacts.
Napier is responsible for the entire process, from the creation of concepts to generating content for behavioural and data-driven triggered campaign flows. Our campaigns make use of techniques such as dynamic content and achieve open rates of 35%, almost treble that of the industry average.

Building European Database
Microchip wanted to implement creative ways to encourage people to opt-in while ensuring full GDPR compliance across Europe.
We identified the incentives that were most effective on landing pages, with content offers, discount vouchers on specific products or competitions to win development tools.
We achieved both higher form-fill rates, and also a reduction of the percentage of people who chose not to opt-in, generating more high-quality marketable leads from key target accounts.