What are the benefits of A/B testing?
First and patently obviously, it can help identify and refine what your customers really want from you, which, surprise, surprise, is not always what you think they want. A/B testing gets to the heart of what compels your customers to buy your product or use your service.
It’s also how you find out how to differentiate yourself from others who may be offering the same – or similar – product or service by identifying what it is about you that can tip the balance in your favour.
