Conclusion
And that brings us to the fundamental point of A/B testing. It tells you, with little or no ambiguity what works, and what doesn’t. If conducted properly with experienced, professional management, A/B testing will deliver unvarnished truths that will in turn enable you to introduce new products or services with far greater degree of confidence that the market will respond to in a positive way.
Because if you’ve done your test right, it already has.
