The 15 Marketing models you can't live without

The 15 Marketing Models You Can't Live Without

Simplify Your Strategic Thinking

Marketing is hard! Building strategy for marketing campaigns can be really complicated, which is why marketing models are so important to follow.Contents

Introduction

#1 The Funnel

#2 The 4 Ps, 7 Ps and 8 Ps

#3 PEST or PESTEL

#4 SWOT

#5 Porter’s Five Forces

#6 Ambition Star

#7 Technology Adoption Lifecycle

#8 Ansoff’s Matrix

The Boston Matrix

#10

Product/Customer Involvement

#11 Perceptual Map

#12 Personas

#13

Customer Journeys

#14 Messaging House

#15 The 4-Step Approach

Thank you for reading

The 15 Marketing Models You Can't Live Without